Hi, I’m Alex!

My adventure into the natural foods and CPG space began as a co-founder of Bonafide Provisions, the best-selling frozen, organic bone broth company in the country.

I now work as a marketing consultant for brands in the natural/organic space; leading projects ranging from experiential marketing management to brand identity work and social media strategy. I have a deep passion for regenerative agriculture and better-for-you brands that are changing the food system.

I live in San Juan Capistrano, California with my husband, our daughter, our dog, and our three chickens: Flo, Beatrice, and June.

Fun Facts:
〰️ I can quote the movie Father of the Bride word-for-word.
〰️ I have been a certified CrossFit coach for over 9 years.
〰️ When I was 7, I started a pillow company called Pillows, Inc. where I sold hand-sewn pillows door-to-door in my neighborhood. #entrepreneur